Built on T3 Framework

The powerful T3 Framework makes Purity III an extreme flexible for customization especially when it comes to layout configuration, and compatible with all the popular 3rd party extensions out there in the community.

Joomla 3 & Bootstrap 3

Purity III is compatible with Joomla 3.x and embraces Bootstrap 3 at core. Comes with all the outstanding cool features in Joomla 3.x core, as well as the changes and improvements Bootstrap 3 Framework has.

A Free Joomla template

Purity III is a fully responsive FREE Joomla template. It looks stunning on all screen sizes: from a wide screen to mobile devices. Definitely a responsive Joomla template you would never want to miss out for 2014, We promise.

Flat Design & Stunning Typo

Sleek look, clean coding and minimalism design, Purity is real flat both front-end and back-end. It is also packed with beautiful typography pages including: Support Policy and Pricing Table that indeed, will come in handy for anyone.

Search-engine friendly URLs. Refers to URLs that are descriptive in a way that search engines can understand. Normal Joomla! URLs look something like this: http://www.yoursite.org/index.php?option=com_content&view=section&id=3&Itemid=41

You can optionally have URLs display to look like static HTML pages like this: http://www.yoursite.org/faq.html

Joomla! 1.5 has built-in optionos for SEF URLs. These are enabled by changing the ""SEO Settings"" in the Site tab in the Global Configuration screen in the Joomla! back-end. There are also third-party extensions that create SEF URLs for Joomla!.

Reference: http://docs.joomla.org/Glossary